Dwell Installations

Project Goal

Dwell Installations needed a website design direction and service page structure that could support local search visibility and give a future Google Ads campaign a strong landing experience for each flooring type.

What I Did

• Directed the website design around clear presentation of each flooring type — laminate, vinyl plank, hardwood, and baseboard installation
• Built a service page strategy organized by installation type rather than one generic services page
• Researched local keywords around installation searches to inform page content and structure
• Planned a Google Ads campaign structure around high-intent keywords, with service area targeting for local neighborhoods and cities

Result

The site gives Dwell Installations a design that separates each service clearly for visitors and search engines alike, laying the groundwork for local SEO and paid search to perform once campaigns go live.