Google Ads That Generate Calls and Leads — Not Just Clicks
JMironov Studio sets up and manages Google Ads campaigns for contractors, remodelers, flooring companies, and local service businesses in Vancouver WA and Portland Metro — with conversion tracking from day one.
Vancouver WA • Portland Metro • Tracking-First Approach
Common Problems
Your website and marketing should help people find you, trust you, and contact you.
Spending money without knowing what converts
Running ads without conversion tracking means you can't tell which keywords, ads, or landing pages are actually generating calls and quote requests.
Targeting too broad or wasting budget on bad searches
Without proper match types and negative keywords, ads show for unrelated searches and drain budget on clicks that never become leads.
Sending ad traffic to a generic homepage
Homepages are designed for everyone. A focused landing page built for one specific service converts ad traffic significantly better.
No keyword strategy for high-intent local searches
Generic keywords attract generic traffic. A local service business needs keywords that match how customers search when they're ready to hire.
How It Works
A practical marketing system built around your services
Search campaign setup built for local service businesses
Campaign structure, ad groups, and targeting configured around the specific services and cities you serve.
Keyword strategy focused on high-intent searches
Research and selection of keywords local customers use when they're ready to hire — not when they're just browsing.
Negative keyword list to stop budget waste
A structured negative keyword list prevents ads from showing for irrelevant searches like 'DIY,' 'jobs,' 'training,' and unrelated services.
Landing page direction for better conversions
Specific landing page recommendations — or a purpose-built landing page — designed to convert ad traffic into calls and quote requests.
Ad copy written for local customers
Clear, specific ad copy that speaks to your service area, services offered, and what makes your business worth calling.
Conversion tracking so you know what generates leads
Phone call tracking, form submission tracking, and Google Ads conversion import — so every lead is attributed to a keyword or ad.
Deliverables
What's Included
Every project is scoped individually. Here is what is typically included for this service — final scope is confirmed during the free consultation.
- Keyword research — high-intent local service searches
- Campaign and ad group structure
- Negative keyword list
- Ad copy for each ad group
- Geographic and schedule targeting configuration
- Conversion tracking setup (phone clicks + form fills)
- Landing page recommendations (or build, if needed)
- Google Ads account audit if existing account is present
- Monthly optimization — bids, search term pruning, ad testing
- Monthly performance report with cost-per-lead data
Pricing
Simple Starting Prices
Final pricing depends on project scope, number of pages, content needs, SEO structure, tracking setup, advertising complexity, and automation requirements.
Campaign Setup
Best for: New campaigns needing a strong foundation before spending
- Keyword research
- Campaign structure
- Negative keyword list
- Ad copy
- Conversion tracking
- Landing page review
Monthly Management
Best for: Ongoing optimization to improve cost-per-lead over time
- Bid adjustments
- Search term report review
- Negative keyword updates
- Ad copy testing
- Monthly report with lead data
- Recommendations for next month
How It Works
A simple process from first call to launch
Free Consultation
We discuss your business, services, goals, and current website or marketing situation — no pressure, no obligation.
Audit & Plan
I review your website, SEO, ads, tracking, or lead flow and identify the most important improvements.
Build & Set Up
I create the pages, structure, tracking, campaigns, or workflows your project needs.
Launch, Track & Improve
After launch, we review performance, user behavior, and leads — then plan the next step.
Selected Work
Selected Local Business Projects
A few examples of local service business websites and marketing projects.
Bath & Shower Remodeling
FreshFit Bath
A local remodeling brand focused on clear service pages, lead capture, and advertising support.
Services: Website, SEO, tracking setup, ads support
Visit site
Flooring Installation
Dwell Installations
A flooring installation business focused on local search visibility and lead generation.
Services: Website direction, Google Ads planning, local SEO
Visit site
Land Clearing & Outdoor Services
AcreMaker NW
A local service business project focused on clearer service presentation and stronger online visibility.
Services: Website structure, local SEO planning
Visit site
The Difference
More than just a good-looking page
✗ Without a focused strategy
- ✗ Generic layout with no service focus
- ✗ Weak or missing SEO structure
- ✗ No tracking for calls or form fills
- ✗ No clear lead path or call to action
- ✗ Budget spent without useful data
✓ With JMironov Studio
- ✓ Built around your specific services and service area
- ✓ Local SEO structure from the first page
- ✓ Calls, forms, and ad clicks tracked and measurable
- ✓ Clear CTAs on every important page
- ✓ Decisions made with real lead data
FAQ
Common Questions
How much should I budget for Google Ads? +
Most local service businesses in competitive markets should budget at least $500–$1,500/month in ad spend. The right budget depends on your market, competition, and how many leads you want per month. Ad spend is paid directly to Google, separate from management fees.
How fast do Google Ads generate leads? +
Google Ads can generate calls within days of launching. That said, the first 30–60 days are a data-gathering phase. Campaign performance typically improves significantly after the first 30–60 days as optimization data accumulates.
Why is conversion tracking so important before scaling? +
Without conversion tracking, you are optimizing for clicks — not leads. Google's Smart Bidding algorithms optimize for conversions once you have enough data. Without it, budget optimization is guesswork.
Do I need a landing page or can ads go to my homepage? +
A dedicated landing page almost always converts better than a homepage. For each major service you advertise, a focused page that matches the ad significantly improves cost-per-lead.
Can you help improve an existing Google Ads account? +
Yes. If you're already running ads, I'll audit the existing account and identify what's wasting budget, what's working, and what needs to be restructured before spending more.
Do you work only with businesses in Vancouver WA? +
My primary service area is Vancouver WA, Clark County, and the Portland Metro area. I can also work with businesses elsewhere in Washington and Oregon for campaign management.
Can you run Google Ads and SEO at the same time? +
Yes, and many clients do both. Ads generate leads immediately while SEO builds long-term organic visibility. Having both running together is often more cost-effective than relying on just one.
What if I want to pause or stop the campaign? +
You own the Google Ads account. Campaigns can be paused or stopped at any time. Monthly management is month-to-month with 30 days' notice to cancel.
Ready to make your website and marketing work harder?
Book a free consultation and I'll help you understand what your website, SEO, ads, tracking, or lead follow-up system needs next.
Vancouver WA • Clark County • Portland Metro • No obligation